Why measure KPIs?
Otherwise known as Key Performance Indicators, KPIs are data that will help you assess if your restaurant is on track to meet its targets. KPIs will help you prioritize your objectives and determine if you are spending too much time and money on something not sufficiently worthwhile. Our article “KPIs for restaurant owners” discusses three categories of KPIs that are key to any successful business. These are KPIs of sales and profitability, customer experience and marketing. This article will tell you more about KPIs dedicated to restaurants where food deliveries play a crucial part.
Differences between KPIs for eat-in only restaurants and KPIs for restaurants offering delivery
By adjusting and implementing Key Performance Indicators within the area in which your restaurant specializes, you can identify what needs improving and what is working well. Restaurants offering food delivery in addition to table service must monitor their delivery logistics, so their indicators, which should be monitored on a weekly or monthly basis, will differ from the indicators of eat-in only restaurants. For a customer ordering food to be delivered, the speed of delivery and the so-called promise time, which is the delivery time promised to the customer on placing the order, will be extremely important. There are also several other factors that are worth monitoring to make sure your restaurant is on target to achieve its goals. Which KPIs should be measured regularly?
KPIs for restaurants offering delivery
Average number of bills per month
Record all completed orders by dividing them into orders for meals to be eaten in the restaurant, taken home, and delivered. This breakdown will tell you which type of order is the most popular in your restaurant. As a result, you will know what to focus on most.
Quantity of sales sorted by hours
This indicator will enable you to determine your peak hours and hours when your restaurant is not making money. With this key piece of information, you will be able to consider introducing special offers to encourage placing orders also at less busy times. This useful data will also allow you to adjust the number of employees and drivers on particular shifts.
Average order processing time
Check the average delivery and order processing time. What percentage of orders did not get delivered on time? What is the average delay? Monitor these data at regular intervals to see if the situation is improving. You can use this feedback to determine if your delivery radius is too big or if there is an issue with your own internal systems that can be fixed.
Average value of eat-in and takeaway orders
This is another indicator that will tell you which food ordering method is the most efficient in your restaurant. By knowing this information, you will be able to choose the appropriate price list for delivery orders to work out a satisfactory profit margin.
The key to creating the perfect menu is finding out which menu items are the most and the least popular. Dishes that are sold the most should become a fixed feature of your restaurant’s menu.
How to improve your restaurant’s KPIs
The available technology allows your enterprise to operate more efficiently, even with lower staff numbers. How can the Papu.io system, which automates delivery and customer satisfaction management, help your restaurant process delivery orders?
Delivery time estimation
Using an algorithm, the system automatically calculates the so-called estimated time of order arrival at the order placement stage. By providing an accurate food delivery time, you will boost customer satisfaction and reduce the number of order cancellations due to excessively long waiting times.
Customer satisfaction management
The Papu.io system makes it possible to collect consumer satisfaction data from each delivery. Automatic notifications encourage satisfied customers to publish their ratings online. As a result, you amplify positive reviews about your restaurant and boost your online ratings. Positive online reviews are the best showcase of your restaurant, successfully attracting new guests to your premises.